Learn Digital Marketing for nearly free in 6 months

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Learn Digital Marketing for nearly free in 6 months

Published date: June 4, 2019 | Category: Enugu Enugu State Foxxymobile? Custom? Digital Marketing Training Services SME Teachers In Enugu - B | Location: Enugu North, Enugu, Nigeria

How to Learn Digital Marketing for (Nearly) Free in 6 Months

This is a system that you can use to teach yourself digital marketing in a few months using mostly inexpensive resources and personal projects. I’d expect that anyone could take a game plan like this and go from zero to hireable digital marketer in 6 months or less, so long as you work hard at it and don’t get too distracted.

Step 1: Pick Your Initial Focus (10 Minutes)

Digital marketing comprises all the strategies you have available to try to get people to a website, get them to return, and get them to take an action.

We can call these three phases Acquisition, Retention, and Conversion. To be a good specialist digital marketer, you need to be good at one subset of one of those areas. To be a good generalist digital marketer, you need to be good with at least one strategy from each of the three pieces of the funnel.

When you’re starting out, focus on being a generalist. You won’t know what you’re most interested in yet, so building up a general digital marketing skill set will help you hone in on the areas that excite you most. You’ll also be more hireable since a digital marketer who can wear a few different hats is much more useful than one who only knows how to do Instagram ads.

As for what those focuses are, we can break them down by category. Some of the focuses overlap, of course, and can be useful at multiple stages of the funnel.

Within Acquisition, you have:

Search Engine Optimization

Search Engine Marketing

Advertising

Social Media

Affiliate Marketing

Influencer Marketing

Viral Marketing

Publicity

Communities

Other Platforms

Within Retention, you have:

Email Marketing

Social Media

Community Building

Notifications

Retargeting

And within Conversion, you have:

Copywriting

Landing Page Design

Sales

Email Marketing

Retargeting

For getting started, you should pick one or two areas from each category to focus on, ideally within one of the typical “stacks” that you see from generalist digital marketers.

The Nat Stack

Search Engine Optimization

Other Communities

Email Marketing

Landing Page Design

The Ads Stack

Search / Social Ads

Retargeting

Landing Page Design

The Community Stack

Other Communities

Social Media

Community Building

Email Marketing

The Pyramid Scheme

Affiliate Marketing

Email Marketing

Landing Page Design

The Syndicator

Other Platforms

Email Marketing

Landing Page Design



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    • Location: Enugu North , Enugu, Nigeria

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